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Belle International Holdings Limited

the footwear business and the sportswear business

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Introduction
The Group’s business is broadly divided into two main segments – the footwear business and the sportswear business.
Company-owned brands include Belle, Teenmix, Tata, Staccato, Senda, Basto, JipiJapa, Millie’s, Joy & Peace and Mirabell, etc. Distribution brands include Bata, Geox, Clarks, Mephisto, BCBG, ELLE, Merrell and Caterpillar, etc.
For company-owned brands, the Group mainly adopts a vertically integrated business model which covers product research and development, procurement, manufacturing, distribution and retailing. For distribution brands, the Group operates the business in two different models, brand licensing and retail distribution.
The majority of our sportswear business is in the form of retail distribution, including first-tier sportswear brands Nike and Adidas, and second-tier sportswear brands Kappa, PUMA, Converse, Reebok, Mizuno and LiNing, etc. (The distinction between first-tier brands and second-tier brands is based on two major factor... [Details]
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